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Creative Operations Management – Yeah, It’s a Thing
About a year ago, we started talking about creative operations and creative operations management (COM). We came out and said that ConceptShare is a COM solution – and then we (or really, I) went...
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Creative Operations Management & Big Data: Make the Connection
“I’m already investing in other marketing technology, like Big Data. What’s the value of investing in creative operations management?” It’s a fair question, and one that we spend a lot of time...
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Marketing Technology: Mind the Asset Gap
Marketing teams are using a lot of different tools today – that’s evident from even a cursory glance at this infographic of the marketing technology landscape from Scott Brinker. All of the tools, as...
View ArticleThe Creative Production Supply Chain
As I visit more and more enterprise marketing and creative services teams, I’ve started to see the emergence of something I’m calling the creative production supply chain. The creative production...
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The Hierarchy of Work-in-Progress Strategies
Anyone who took PSYCH 101 has seen Maslow’s hierarchy of needs. Just in case you missed that day of class, here’s a quick recap. Maslow was a psychologist who focused on what we now refer to as...
View ArticleOnline Proofing Isn’t The Answer
So you’ve been tasked with optimizing the creative production process in your organization. You’re working in an enterprise organization that produces dozens, hundreds, or thousands of campaigns...
View ArticleWhy should creative operations managers care about metrics?
So why should you invest some time in talking about which creative operations metrics are right for your organization? Well, there’s going to be some metrics that are universal to every company, such...
View ArticleCreative Production Supply Chain: What is it?
The creative production supply chain is the future of managing creative production teams. I’ve said it before, and I stand by it: this is what we’ll see smart marketing and creative teams moving...
View ArticleThe 2 Things That Can Sink Your Creative Production Supply Chain
The creative production supply chain (CPSC) can be hugely valuable to your business, but it’s not without its challenges. Ralph Windsor did a great job of capturing what he sees as the challenges...
View ArticleWhat’s The Secret To Creative Production Supply Chain Success?
When we talk to marketing and creative teams about their production process, more and more we’re hearing about their creative production supply chain. They may not be using that exact term, but that’s...
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