Happy World Usability Day
Perhaps not a well known holiday nor one that has inspired a line of greeting cards –not yet anyway, the ConceptShare team would like to wish everyone a Happy World Usability Day. Especially to those...
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We Love Customers That Are Jerks
Like most everyone else in the tech world I spend a bit of time scrolling through TechCrunch; the news mecca of all things tech. I recently came across this article that was talking about the value of...
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ConceptShare For 9-Year Olds
No, 9-year olds are not a new market that we are selling to. I read this post on Inc.com about how in today’s world of information overload the job of the sales person is so much harder. It’s so much...
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Things Customers Say: “I Want A Single Source of Review Truth”
One of the things that I often hear customers talk about is a need for a Single Source of Truth, or when referring to creative review or design collaboration it’s a Single Source of Review Truth. I...
View ArticleWe Screwed Up
Yes, we screwed up. No question about it. Some of you signed up for a trial account and this morning you were inundated with emails. We would normally send you 1 email. That didn’t happen today. We...
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ConceptShare is Creative Operations Management (COM)
We often get asked the question: “What is ConceptShare?” Sometimes customers, potential customers and partners describe ConceptShare as “a proofing tool” or “a review and approval tool” or “a markup...
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3 Perspectives on Leveraging DAM to Manage Work in Progress
ConceptShare has worked with over 100 enterprise marketing and creative services teams. By peering over their shoulders we have acquired a deep understanding of their work in progress (WIP) process,...
View ArticleWhat Came First, Creative Operations People or Creative Operations Technology?
A couple of weeks ago I had the opportunity to attend the Marketing Operations Summit that was organized and hosted by PTI Marketing. It was two days of 150+ Marketing Operations leaders listening to...
View ArticleObservations from the NAB Show
I was down at NAB the last few days and wanted to share a few observations from the show. First, a few comments about the show itself: Your Feet Will Hate You: This is the fourth year in a row that I...
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Dear Don Draper, You Are Fired!
Dear Don, You are fired. Maybe this comes as a shock, or maybe after reading Avi Dan’s article you’ve been expecting this. To be honest you were not yet on the CMO’s hit list. You have been on ours...
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Reason #2367 to Work at ConceptShare: Fruit Baskets for Dogs!
This is Marley. He is Christin’s faithful companion. He sometimes comes to the office. He LOVES fruit. He received an Edible Arrangement during his visit yesterday. The pineapple flowers with the honey...
View ArticleWhy should you measure creative operations?
This is the first in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams their work more efficiently. You know the old adage about...
View ArticleImprove Process and Performance with Creative Operations Metrics: A Case Study
This is the second in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently. In Part I of this series, I...
View ArticleIdentify Bottlenecks with Creative Operations Metrics: A Case Study
This is the third in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently. In the first part of this series...
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Creative Operations Management – Yeah, It’s a Thing
About a year ago, we started talking about creative operations and creative operations management (COM). We came out and said that ConceptShare is a COM solution – and then we (or really, I) went...
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Creative Operations Management & Big Data: Make the Connection
“I’m already investing in other marketing technology, like Big Data. What’s the value of investing in creative operations management?” It’s a fair question, and one that we spend a lot of time...
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Marketing Technology: Mind the Asset Gap
Marketing teams are using a lot of different tools today – that’s evident from even a cursory glance at this infographic of the marketing technology landscape from Scott Brinker. All of the tools, as...
View ArticleThe Creative Production Supply Chain
As I visit more and more enterprise marketing and creative services teams, I’ve started to see the emergence of something I’m calling the creative production supply chain. The creative production...
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The Hierarchy of Work-in-Progress Strategies
Anyone who took PSYCH 101 has seen Maslow’s hierarchy of needs. Just in case you missed that day of class, here’s a quick recap. Maslow was a psychologist who focused on what we now refer to as...
View ArticleOnline Proofing Isn’t The Answer
So you’ve been tasked with optimizing the creative production process in your organization. You’re working in an enterprise organization that produces dozens, hundreds, or thousands of campaigns...
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