So you’ve been tasked with optimizing the creative production process in your organization.
You’re working in an enterprise organization that produces dozens, hundreds, or thousands of campaigns throughout the year. Launching those campaigns depends on your team’s ability to deliver approved assets on time.
In a lot of organizations like yours, they start off thinking that the solution to delivering approved assets on time is as simple as an online proofing tool. This helps get away from the inefficiency of reviewing assets by e-mail or reviewing assets by pen and paper, not to mention tracking all of that via your inbox or in a spreadsheet.
Certainly that’s part of the solution, but annotation or online proofing is drawing circles on things. It is not the solution that’s going to guarantee that you’re going to be able to deliver all those approved assets on time.
Smart marketing organizations and creative production teams in organizations like yours are moving towards adopting a much more complete solution. Online proofing is part of it, so that you’re able to quickly and easily capture clear and actionable feedback. These teams take it many steps further, however, with workflow management and project management systems built into the same tools. Then, they combine that with the ability to track data throughout the entire process.
Now you’re able to continuously monitor projects in real time to understand where they are in the pipeline, and more importantly, where the bottlenecks are in your pipeline.
From a historical perspective, you can now start to understand where those bottlenecks are being repeated on a continuous basis. Moving forward you can attack those bottlenecks and drive those inefficiencies out of your business. It’s organizations that take this much more holistic approach that are able to continuously configure, manage, and optimize their creative productive process. They are maximizing the number of assets they’re able to produce and insuring that they’re able to deliver those approve assets on time.
And that’s why “online proofing” isn’t the answer to the problems you’re looking to solve.
Agree? Disagree? Want to talk more about how we can help your team? I’d love to hear from you. Get in touch at nish.patel@conceptshare.com or on Twitter at @nishpatel.