So why should you invest some time in talking about which creative operations metrics are right for your organization?

Well, there’s going to be some metrics that are universal to every company, such as average review cycle. But then there’s also going to be metrics or ways of filtering those metrics by different variables that are unique to your organization.

Consider this example: your organization might be working with dozens of agencies, so you want to be able to see the average review cycle or the cost per asset filtered by agency. This data will help you better evaluate the efficiency, and potentially the cost-effectiveness, of each agency you work with, and increase your buying power with some of the agencies.

On the other hand, your organization may or may not be working with multiple agencies, but you have other specific concerns or questions that data can help with.

That’s why the discussion around determining what metrics and what filters are available on your creative operations business intelligence dashboard is important. It will ensure that those metrics and those filters are configured and shaped around the way that you build and design your creative production process.

This process will enable you to understand your creative production process by the metrics and the variables that are going to determine whether or not you’re winning at work in progress in terms of delivering approved assets on time, maximizing your production capacity and minimizing your cost per asset.

Looking for a good place to start? We’ve just put together a quick guide to determining which metrics are the most important for your creative production process. It covers…

• - the importance of defining what success means for you and your team
• - defining how to measure that success
• - identifying which metrics best reflect the state of your production process