Why should creative operations managers care about metrics?
So why should you invest some time in talking about which creative operations metrics are right for your organization? Well, there’s going to be some metrics that are universal to every company, such...
View ArticleCreative Production Supply Chain: What is it?
The creative production supply chain is the future of managing creative production teams. I’ve said it before, and I stand by it: this is what we’ll see smart marketing and creative teams moving...
View ArticleThe 2 Things That Can Sink Your Creative Production Supply Chain
The creative production supply chain (CPSC) can be hugely valuable to your business, but it’s not without its challenges. Ralph Windsor did a great job of capturing what he sees as the challenges...
View ArticleWhat’s The Secret To Creative Production Supply Chain Success?
When we talk to marketing and creative teams about their production process, more and more we’re hearing about their creative production supply chain. They may not be using that exact term, but that’s...
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